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The consumer viewpoint
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Table of Contents
The consumer viewpoint
Mildred Maddocks Bentley
1
FOREWORD
2
POINTS OFTEN OVERLOOKED BY MANUFACTURERS.
3
THE VALUE OF PROPER DEMONSTRATION BY THE DEALER.
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4
WHAT THE PURCHASER LOOKS FOR
5
COST IS CONSIDERED
6
THE WOMAN'S VIEWPOINT ON MATERIALS USED IN CONSTRUCTION.
7
THE RELATION OF SECTIONAL SELLING TO MATERIALS USED.
8
LITTLE THINGS THAT OFTEN PROVE GREAT.
9
SOME NEEDS OF THE PRESENT AND THE FUTURE.
Chapter 3 of 9
THE VALUE OF PROPER DEMONSTRATION BY THE DEALER.
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